Trends We are in close touch with consumers worldwide. The most important countries are continuously screened to analyze new trends and identify new business opportunities for our customers. According to our latest findings in consumer trends, our market is dominated by expectations like taste, health, convenience, pleasure and food safety. Providing effective answers to these expectations is the basis of our R&D and marketing efforts. Our innovation is based around close monitoring of consumer markets worldwide. Take a brief look at the five key factors shaping consumer attitudes across the world.


Taste has always been a personal thing.  It changes from person to person and country to country.  But with our sensory analysis laboratory, we have developed an effective tool to measure taste objectively.


It goes without saying that food is closely related to health.  The increased attention to nutrition and healthcare increased life expectancy.  Yet at the same time, allergies and obesity are on the rise.  In response to these trends, Puratos has developed a full range of healthier products, including diet lines.


In many parts of the world, changing family structures and consumption habits result in less and less time to prepare meals and to eat.  Yet, there are still high expectations for taste.  We therefore work with our customers to develop concepts and products that fulfil this particular combination of needs.


People are more ready than ever to branch out and try new foods from other cultures. Puratos' presence in more than 100 countries gives us unparalleled resources to draw on - to help our customers anticipate or even create new trends.

Food safety

The food industry, like many others, is globalising. Supply chains have grown more and more complex and long.  Puratos has therefore put the most reliable system possible in place to guarantee the quality and safety of the entire chain.  The highest level of quality assurance standards and traceability are the cornerstones of our food safety programs.